takis fuego
The Problem
Color Brands is a global food and beverage distribution company working with wholesale companies and retail chains to exclusively manage the international marketplace for our brand partners. One of these brand partners, Takis Fuego, is a popular rolled tortilla chip known for its fiery flavor. The brand was not reaching enough consumers in the UK market through the brick-and-mortar businesses. As a result, sales in this market were low. 
The Idea
Develop a unique Amazon Storefront page to capture the attention of online shoppers in the UK region and ultimately increase Takis sales.
The Solution
The final Takis Fuego Amazon Storefront page is comprised of fiery eye-grabbing imagery coupled with bold colors. The unique burning content is designed to represent the intense flavor, encouraging shoppers to try the “extreme” snack.
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