little whale brewing
The Problem
Little Whale is a fictional craft brewery that prides itself on bringing to life new taste experiences. The brewery is looking to release three new products as a set and are in need of a refreshing design.
The Idea
Utilize a tablet and digital pen to develop a unique illustrative style for the can packaging. Using this style, design three new cans for the brewery to release and ultimately encourage more sales.
The Solution
The final packaging design fuses together vivid imagery, fun characters, and one-of-a-kind names. Maintaining a consistent style across all three cans allows for a cleaner and stronger overall look. The unique design brings these beer labels to life, allowing the products to stand out among a sea of competitors.
