calypso lemonade
The Problem
Color Brands is a global food and beverage distribution company working with wholesale companies and retail chains to exclusively manage the international marketplace for our brand partners. One of these brand partners, Calypso Lemonade, is the originator of the flavored lemonade category. The brand was not reaching enough consumers in the UK and France markets through the brick-and-mortar businesses. As a result, sales in these markets were low.
The Idea
Launch an overseas campaign promoting the lemonade brand in a twofold manner:
1. Utilize out-of-home digital and print advertising to communicate to consumers based on location and demographics.
2. Develop influencer boxes with popular Calypso Lemonade products to help increase brand awareness and recognition.
The Solution
Working with a few key elements central to the Calypso brand identity, I developed a successful campaign with strong, unified designs. Primarily showcasing the brand's most popular flavors, all aspects of the campaign included a consistent visual language and color palette. A landing page leading to various purchasing channels along with product information was also designed. The use of both static and motion graphics throughout this campaign ultimately propelled its success forward.
1. Out-of-Home Digital and Print Advertising
Birmingham Media Eyes, Bus Stop Shelters, Convenience Stores, Trade Show Events
2. Calypso Influencer Boxes
Packaging Design
